Test Summary: An assessment aimed at measuring a candidate's proficiency in regards marketing. The two different test versions aim to assess General Marketing Concepts, and Marketing Strategy.
Test Specifications:
- Test Name: Marketing Tests
- Test Publisher: SHL
- Uses: Assess the candidate's proficiency in regards to marketing (Core Concepts and Strategy)
- Job Level: All Professionals
- Estimated Testing Time: 26 - 28 minutes, depending on test version (90 minutes allowed)
- Test Format: Multiple-Choice -- Adaptive
Abilities, Knowledge & Skills Measured (Depending on Test Version):
- Buying Behaviour, Demographic Decision-Making, Information Analysis, Marketing Control Systems and Plans, Market Analysis, Pricing, as well as Selling Issues
- Advertising and Sales Promotion, New Product/Service Development as well as Internal and External Company Evaluation
- Assessing Opportunities, Satisfying Customers, Cost of Entry, Integration, Planning, and Segmentation
